Super Bowl Commercial AwardsFebruary 6th, 2012 | Posted by in Television
Welcome to THEHUBNOW’s Super Bowl Commercial Awards where we look at the most distinguishable ads during the 2011 NFL season’s biggest game. To some, the commercials have become bigger than the game itself. This year’s ads cost about $3.5 million for one thirty second ad, which was about 3 cents per viewer. As it turns out this year’s big game was the most watched television show in U.S. history so I’d say it was worth it. The Nielsen Co. released its early estimate saying 111.3 million people watched the New York Giants win their second Super Bowl win in 4 year.
But enough about football. On to the awards.
- MOST INAPPROPRIATE AD IF IT FEATURED PEOPLE INSTEAD OF GIGANTIC TALKING M&Ms AWARD
This ad was the only one that had me laughing. I know some people find the talking M&Ms freaky but I find them hysterical. It was also the most appropriate use of a very annoying song.
- DOGS MAKE EVERYTHING CUTE/HILARIOUS AWARD
Some how Doritos has figured out a way to make creative Super Bowl ads year after year and this one does not disappoint (unlike Budweiser and the CoCa-Cola Polar Bears). Sure there’s no smoking hot busty chicks but we’ll ‘settle’ for man’s best friend any day.
- WAIT THERE’S ANOTHER TRANSFORMERS MOVIE COMING OUT THIS YEAR (?) AWARD
Making the board game Battleship a movie was a bad idea to begin with but this new teaser/trailer at least shows us the movie extends beyond the seas. Still, Tim Riggins from FRIDAY NIGHT LIGHTS and Rihanna isn’t going to get anyone into theaters for this TRANSFORMERS rip-off.
- PEPSI OVERDOES IT AWARD
When this ad came on I turned to my girlfriend and asked her if she knew who the girl singing RESPECT was and she said no, and there you see the number one problem with FOX’s X-FACTOR. I’m not even going to mention Elton John. That speaks for itself.
- KIDS ARE CUTE AWARD
Something tells me this kid was not acting. Its ok. We’ve all been there. When you get old enough, say, 27 years old, you’ll learn to embrace peeing in the pool. There’s nothing to be ashamed of.
- MOST HYPED MOVIE OF THE YEAR EVEN THOUGH IT WILL PROBABLY LEAVE YOU DISAPPOINTED
THE AVENGERS hits theaters in a few months, Joss Whedon, the creator of BUFFY THE VAMPIRE SLAYER is directing, and it kinda looks awesome. But besides the Chris Nolan BATMAN movies, when was the last time you really loved a superhero movie?
- MOST SEXUALLY SUGGESTIVE AD AWARD
Danica Patrick and GoDaddy.com take the year off as Adriana Lima takes this year’s prize home. The ad is awkward as hell but there’s something about women who speak in broken English that really turns me on.
- FLYOVER STATE RED MEAT AWARD
Using his signature cinematic look, Clint Eastwood won the Republican nomination for president last night with this ad, reminding people to love America because Americans don’t give up and America is awesome and stuff. Ironically, the ad is hyping up the auto-industry which was saved by Democrats during the height of the financial crisis. Lesson learned? Pretty moving pictures will confuse a lot of people in this country. Just like AMERICAN IDOL and puppy videos on youtube.