RECAP: Trump Cuts Coupons on ‘Celebrity Apprentice’April 10th, 2012 | Posted by in Featured TV | Reality TV | Television
After last week on CELEBRITY APPRENTICE, we hardly expected to see Aubrey O’Day again. Sadly, we were wrong.
SPOILER ALERT: If you haven’t seen Sunday’s episode, be warned that I’m totally going to ruin the show for you. If you don’t want to know what happened, please stop! Read something else. Perhaps this article where we can ruin an episode of MAD MEN for you.
Previously, Team Unanimous won the task but not without Arsenio and Aubrey having words. They walk out of the boardroom, but Aubrey hits the elevators. Lisa comes in and notices Aubrey never returned. Lisa tells Teresa that she should be worried about the guys on her team. Arsenio tells Penn the story about his cousin who died of AIDS, and he felt like Aubrey was working against him. As Arsenio continues to rail on Aubrey calling her a b!tch and a whore. Lisa goes off on Arsenio telling him that he shouldn’t be calling women that sort of thing. Arsenio says that Lisa having an issue with name calling is the pot calling the kettle black. Yeah, he’s right about that! Paul Sr. just sat back and enjoyed the ride. When Lou and Dayana walk in from watching Dee get fired, Lisa calls Lou an f-ing loser.
Arsenio sets up a Skype call with Magic Johnson. He’s presents checks totaling $50,000 to the Magic Johnson Foundation. They are putting mobile testing units in areas where people can receive free, discreet testing.
All the remaining celebs including Aubrey showed up for the next task. They report to the R Lounge at the Renaissance Hotel in Times Square. Then the Trumpinator starts the blatant promotion for Entertainment.com, this week’s
sponsor task masters. The teams have to create 60-second spots for Entertainment.com, and they’ll be judged on creativity, brand messaging, and product integration.
Dayana immediately volunteers for project manager for Team Forte. Lisa is shocked by this. Teresa volunteers for Team Unanimous, and Clay tells her they are behind her 100 percent. Dayana is playing for the Latino Commission on AIDS, and Teresa is playing for the NephCure Foundation. The prize is $60,000.
Team Unanimous gets to work, but Arsenio and Aubrey have a heart-to-heart first. They seem to patch things up, and they get going for Teresa.
Team Forte starts prepping, but Dayana says Penn is leaving at 4 p.m. again. Lisa is worried again because she depends on Penn for his creative energy. Penn describes how Entertainment used to work to Dayana. Lisa fishes for ideas, and Dayana tosses out an idea that a couple’s entire romantic adventure is had with Entertainment.com at their side. Penn agrees. Lou doesn’t say a word.
At Unanimous, the whole team is tossing out ideas. They come up with a concept where Paul Sr. is an old dude clipping coupons, and his daughter (Aubrey) would school him on the new way to get deals. They plan to dress Paul up like a dad, and cover up all his tattoos and earrings, etc.
In the van Forte, continues to hash out the script. Again, Lou is silent. Lou privately says he thinks the celebs should have used their star power in the video, but he says nothing. Dayana asks Lou to work on banners for the presentation space.
At the Studio Loft
Clay and Teresa work on a script for Unanimous. It’s very risqué and filled with double entendre. The team seems to like it, but Paul says it’s really dirty. Arsenio says they can shoot everything but pull stuff in editing if it’s too much.
Penn and Lisa are writing a script for Forte. Lisa says Dayana seems to be less annoying when she’s in charge. They seem to get along well. The shoot begins, and Dayana directs. The shoot a scene, and Lou suggests to Dayana that they get a separate angle on the shots. He says he has experience in this, but he defers to Dayana when she says no. He suggests it again in another scene, and she again shoots him down.
Back at Unanimous, the director of photography shows up. They begin to make up Paul. They color his hair and put him in a collared long-sleeve shirt. He looks just like Paul Jr. Nobody mentions this to him at all. Must just be me. The shoot begins, and Teresa directs. Aubrey makes fun of Teresa as her inexperience in directing shows. It’s “painful.” Can’t disagree.
At Forte, the shoot continues. Lou should probably be renamed “The Incredible Sulk.” He stands there and doesn’t really say anything. Penn leaves, and Don Jr. shows up to check in. Don asks if they got enough out of Penn before he took off. They did.
Unanimous continues their shoot. Clay notes that Aubrey and Arsenio seem to be working well together, but he also says she’s a loose cannon. Ivanka shows up in the middle of a scene, but she gets a huge kick out of seeing Paul Sr. dressed up as a “dweeb.” Teresa explains the concept, and Arsenio says things seem better. Ivanka noted that Aubrey still seemed to be taking a little control when explaining the concept in detail.
Forte continues their shoot, and Lou doesn’t look like he’s doing anything. Dayana and Lisa talk about Lou’s task to create the banners. He hasn’t actually started that task at all. As he’s trying to get ideas from Dayana and Lisa, it becomes apparent that he has never touched a computer in his life. Dayana and Lisa essentially end up performing the chore for him.
The shoot is wrapping up at Unanimous, but they need to get started on editing. Clay and Arsenio take off with some of the tapes to begin the edit session. Teresa is looking over the shot list, and they’re starting to pick up some of their extra footage. Aubrey is concerned that Paul isn’t doing anything at this point in the task.
Forte hits the edit suite after finishing their shoot. They pick the shots, and the editor is piecing stuff together. Lou tosses out an idea to increase the brand messaging. Lisa says they can try his idea to see what it looks like, but it just doesn’t look right. Lisa says it’s a good idea, “but not really.” The editor gets the spot to exactly one minute. Lou says to Dayana that if he didn’t like the spot, he would tell her. Privately, he says he doesn’t like the spot because the branding is lacking.
Unanimous is still editing, and Arsenio records the voiceover. Teresa shows up with the rest of the footage and gets caught up on how the edit session was going. Late in the edit, Aubrey questions the use of the word “old fashioned” in the spot. At that point, there is nothing that can be done to fix it. If it becomes an issue, Teresa says Clay and Arsenio will be the ones to take the hit. Arsenio says with one play, they shouldn’t notice.
Team Unanimous presents their spot in what appears to be a small screening room. Don Jr. and the two Entertainment.com execs watch the spot, and the double entendre appears to surprise them. The spot is over, and they walk out.
Forte presents. Lou has a small poster with a pic of the Entertainment.com iPhone app. The spot garners a chuckle from the executive team.
The execs, who are apparently called Dean and Melissa, meet with Trump. He asks about Teresa as project manager, and he asks who the star was. Lady exec says that it’s Paul Sr. because he is so out of character. They were concerned about the risqué nature and the use of “old fashioned.”
They liked Dayana’s spot as well, but they thought it wasn’t as exciting and fun.
In the Boardroom
The Z-List walks in and takes a seat in the boardroom, and the fireworks begin. Trump says he hopes Dayana did well. He asks her if she should be fired if the team loses. She says no, of course. She refuses to name who should be fired, but she says Lou was the weakest player on the team. She said Lou was too quiet on the creative part. Lisa says Lou brought very little to the table, and she was impressed with Dayana. Trump is floored. Lou says Lisa is lucky she’s not a man because he would throw her through the wall. Say what now? He calls out Lisa on being negative and calling him an f-ing loser. Lisa tells Lou he’s out of line. “Get ready for an elevator ride, Lou.”
Trump turns to Aubrey and asks what happened. Arsenio and Aubrey talk about how they discussed the issue from the last boardroom. Arsenio says there was peace during this task. He says he got the right results with the wrong language. Clay says the environment was very healthy, and he had nice things to say about Teresa as project manager. He says she is the nicest woman on this side of the table. She took on a task that was outside her comfort zone, and she stepped up. Paul said he enjoyed the task quite a bit. Teresa says there is no weak link on her team. Teresa says she would bring in all five of them if they lose. Aubrey says everyone was great. Trump says the last time this happened, two people were fired. Ivanka says she was surprised that Aubrey was saying stuff during the site visit. Ivanka says Aubrey can be polarizing, and she sometimes speaks more often than she should be. Paul says the star of the team is Clay. He’s “always a hitter” and is well rounded. He probably would have a hard time at OCC, though.
Trump shows the videos. He says Entertainment.com loved them both. Teresa’s spot is first. Dayana says the other team did a good job, and it was entertainment. She says her spot is better, though. Lisa says their video is very good, but she doesn’t like it better. Penn isn’t a fan of double entendre, but he liked it very much and loved Paul.
Dayana’s spot is next. Trump asks why none of the stars are in the video. Dayana says it didn’t fit with the story. Lou says he wanted to, but Dayana said no. If he said something, it wasn’t caught on camera. Teresa said the spot was good, but there might have been a spot for the stars. Penn says he would be too old for a young woman. Trump says he hates it when there are old dudes with young women. *smirk*
Clay says he still loves his spot. It makes him smile even after seeing it 100 times. He didn’t get as much joy from it. Lou says he liked the other team’s commercial better. Trump seems surprised to hear Lou say that. Lou says it’s his opinion, and Lisa says it’s a turncoat thing to do. Lisa says that Lou didn’t give any ideas during the project, and looking through the episode, she’s totally right. They bicker like an old married couple. Divorce would be looming if that was the case. Trump asks Lisa if she’s surprised that Lou didn’t support his team. She says she’s floored. Teresa says you’re supposed to support your team.
The execs liked Dayana’s spot except that it was stale and predictable. They thought it was flat. They liked Teresa’s spot, but the risqué issue is borderline.
And the Winner Is…
The execs, whose names I’ve already forgotten, loved Teresa’s spot more. The NephCure Foundation is getting a $60,000 check. Their team is dismissed. There are only four people left on Dayana’s team, and one is about to get the axe. Teresa is really thrilled! The champagne corks are popping in the suite.
Trump asks if Dayana is surprised, and she says she is. Lisa says she’s surprised. Lou says he’s not surprised, but he thought they had a good chance at winning. Dayana says everybody did a good job, but Lou wasn’t as helpful creating. Penn is very quiet. He says Lou accuses everyone of not being a team player, yet he’s quick to throw the team under the bus. Penn also says Lou didn’t voice his ideas during the brainstorming process. He didn’t do much. Trump asks if Penn could have done as well or better than the actor in the spot. The team says no. Don Jr. says the execs did mention the lack of star power.
Dayana is asked who gets the free pass, and she says it’s Penn. Trump asks if Penn should get a pass for being gone. She says he worked so much more than Lou. Lisa and Lou are coming back with Dayana.
The Final Boardroom
Don Jr. says it’s between Dayana and Lou. Ivanka says Lou is the weaker one, but Trump says Lisa isn’t off the hook either for her losing ideas.
The team walks back in. Dayana says she was bothered by Lou’s lack of support for the team. He never spoke up during the task. Ivanka asks Lisa if Lou just quarterbacks after-the-fact in the boardroom. Lisa says he lays low and skates. He doesn’t have much to add other than brawn. Lou says he can’t help having a hearing disability. He gives 110 percent (take a drink), and he gave his honest opinion. Lou says he has trouble digesting what people are saying and needs time to process it. Lisa says he uses his hearing loss as a crutch. Lou goes back to saying Lisa called him an f-ing loser. Don Jr. says it says something that Trump asked Lou a direct question and gave his honest opinion. Lou says he would fire Dayana. Lisa says Lou should go. Dayana says she should be saved because the videos were both well received. Trump says that Lou really shouldn’t have given his opinion about the video. So, for lack of loyalty and not working as hard on the task, Lou is fired.
Lou tells Trump to take it back. He doesn’t want to be fired. Trump says there’s nothing he can do, which is complete horse-hockey. It’s his show, and his rules.
The celebs work with The Muppets to put on a show, and Lisa cries in the boardroom again.