Get ready America because tweens everywhere are about to go crazy over British boy band One Direction. I didn’t think music would ever go back to the boy band trend, but after placing third in the seventh season of the UK’s X-Factor, and selling almost 500,000 copies of their debut album “Up All Night” in 2011 (which was released in late November), why not right? If it sells it sells, I am just curious to see where this career goes given the circumstances.
One Directions was put together on the X-Factor. Right from the start we know these are kids who love to sing and perform, which is great, but it’s basically the money making brain child of X-Factors Simon Cowell. You can’t deny that the man knows what he’s doing when it comes to music, but for the sake of the artists, I hope that together or individually they have long and successful carriers. As we know many singing groups ,not just boy bands, don’t end up lasting past their hype, but there is usually one member who takes off (i.e. Destiny’s Child and Beyonce, N’sync and Justin Timberlake, etc..). So we will have to wait and see what the future holds for these guys.
Despite the constructed nature of the band and over produced songs written by Kelly Clarkson and Ed Sheeran, the members of One Direction have decent voices as you can see in this acoustic version of their song “One Thing”. Yet I still have one concern for these guys as they make their way to The States. Rumor has it that they will be launching their U.S. carrier with a Nickelodeon television series. I get it, Nickelodeon is the new Mickey Mouse club for young artists, but I feel that in today’s music industry it is harder to grow out of that stigma as a musical artist than it once was. This will definitely launch them to great heights with new young American fans, but will it jeopardize their future’s as musicians and vocalists?
Time will tell, but I think we will see this group split off as they are being branded as performers and not committing to one direction (pun fully intended). Some will try to go into acting from their Nickelodeon series, and the more talented vocalists will probably go solo.
Until their US debut, enjoy the catchy beats and hooks of the UK’s One Direction with their song “What Makes You Beautiful”.